The primary reason people will be going onto the Sainsbury's website are to purchase their groceries online and then get them delivered to an address, though this is the primary objective of the website people will be expecting other services available. We will have to make available “non-core products” such as broadband, insurance services, financial services and mobile.
The users of the website will also want ways of contacting the supermarket. Phone numbers, addresses, email addresses and fax numbers should be provided.
other functions of the site should include complaints services, store locator, opening times, pre-ordering services, price checking and career/employment details
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